How can we fast-track gender parity in 2025?

A crucial point in working towards full gender parity is to recognise how—in line with the 2025 International Women's Day theme — we can accelerate action.

If you haven't heard the news, we've joined forces with Elizabeth Arden for International Women's Day. Why? The Elizabeth Arden was a staunch advocate of women's rights, and the brand has been fighting the good fight since the first suffragette march in 1912.

Intrigued? Read more below.

To kick things off, we challenged you to share your boldest ideas for fast-tracking gender parity. The prize? A cool 10-piece beauty set from Elizabeth Arden valued at $532.

Congratulations to our winner, Mel W. from KPMG. 

Well, your responses didn't disappoint—we received an enormous amount of enlightening wisdom we couldn't possibly keep to ourselves. Here are our top five favourite responses:

1. Don't be shy. Call out inequity.
   
   
2. Education around "The Mental Load" disparity (predominately women take on the majority
   of the mental load in heterosexual relationships). Women are now expected to carry the
   responsibility to manage the household, while also working in paid employment.
   
   
3. Create safe spaces: Foster a workplace culture where everyone feels safe and respected.
   This includes regular, engaging anti-harassment training that goes beyond the basics,
   encouraging open conversations about respect and boundaries.
   
   
4. Challenge stereotypes at every level, from classrooms to corporate boardrooms. We should
   encourage all children, regardless of gender, to explore a wide range of subjects and
   careers. Breaking down these gendered expectations from an early age sets the stage for
   more diverse career paths and greater gender equality later in life.
   
   
5. Understand that equality is not the same as equity.

Thank you to all who submitted an entry! We hope they inspire you to accelerate action. 

If you missed out entering to win the Elizabeth Arden hamper, we have an identical hamper ready to give away.  Simply head to Amica Competitions to enter before Thursday 6th March 2025.

And, if you can't possibly wait until then, Elizabeth Arden has hooked us up with an exclusive family and friends discount. Use LL20 at the checkout to score an extra 20% off one of their gift sets using the link below. Hurry, offer ends 6, March, 2025.