Mastering the Art of Changing Minds with Michael McQueen

Want to master the art of changing minds? 

Then this cuppa is just for you. Join Cookie, as he sits down with trend forecaster, social researcher and best-selling author, Michael McQueen

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, Michael suggests that we are too often using nineteenth- and twentieth-century techniques to change twenty-first-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.

Whether you are a leader trying to help your team keep pace in changing times, a businessperson who needs a potential partner to see your value proposition, or a parent who wants to get your teenager away from their screen, this Cuppa will show you how to persuade even the most "mindstuck" people in your world.

When: 8.30am Tuesday 14th November 


Click now to register and we will send you a reminder email. 

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