Throughout May, the International Towers community came together to learn, reflect and take part in small actions designed to build awareness around domestic and family violence.
Across three weeks, the campaign received 1,461 competition entries, with people engaging through weekly questions on Amica. Each question encouraged our community to pause, learn something meaningful and better understand how awareness can lead to action.
The response extended beyond the competition. The Care Packing Volunteer Workshop welcomed 120 participants, while 360 Free Basil & Olive Oil giveaway vouchers were claimed, creating more opportunities for people to connect with the message.
Beyond participation, the campaign also contributed to practical support for women experiencing crisis. As part of the prize initiative, the four Heirloom Throw prizes funded four additional donated throws for women living in crisis, while the four Market Tote prizes funded four meals for women in shelter.
Together, these moments helped turn awareness into participation, and participation into impact.
Celebrating our winners
Congratulations to our campaign winners: