New retail transformation series, Bricks & Clicks, kicks off filming at International Towers
A passionate cohort of Australian retailers have immersed themselves in the innovation community at International Towers as part of the Bricks & Clicks initiative by Kochie’s Business Builders.
The program aims to transform local retailers to global e-commerce brands. Two intensive Sprint-Weekend workshops were hosted by International Towers in Barangaroo and featured a team of expert mentors including International Towers Fund Manager, Liam Timms, and representatives from tenant partners Gilbert + Tobin and the Green Building Council of Australia.
The ‘bricks and mortar’ retailers and their mentors feature in the six-part Bricks & Clicks documentary, which premiered on Channel 7 on Sunday 24th February at 1:00pm and continues weekly.
David Koch’s business Pinstripe Media launched Bricks and Clicks in collaboration with International Towers, Xero and Netregistry.
Small business expert, Koch, believes unless you have an online presence, your business is at risk of collapse in this new digital age.
“The biggest barrier to Australian businesses getting online is fear… fear of the complexity, fear of finding someone to trust to help, fear of the high expenses. Our aim is to prove these fears are myths.”
David Koch said there were lots of programs to help tech startups innovate and go global, and he is excited to help transform the thousands of traditional bricks and mortar retailers across Australia who are yet to harness the power of digital.
“They’ve worked hard to build successful brick and mortar businesses, but in changing times many business owners need a hand with selling and marketing online.”
International Towers General Manager Tony Byrne, said he was proud to support businesses transforming into the digital landscape and provide industry leaders to mentor participants from across the International Towers tenant community.
“Our environment has purposely been curated to foster innovation across a diverse range of industries, and this partnership aligns perfectly with our overall vision of supporting enterprise,” he said.
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