Turning local retailers into global brands on Channel 7
MEDIA RELEASE - SYDNEY
Building on the success of Kochie’s Business Builders TV show - now in its 12th season - Koch’s business Pinstripe Media is launched Bricks and Clicks, a brand new documentary series following the transformation of six bricks and mortar retail stores into global e-commerce brands.
“The greatest innovation challenge facing the Australian economy and business community is getting traditional bricks and mortar businesses online,” said Kochie’s Business Builders and Bricks and Clicks host David Koch.
“We’re seeking six ambitious retail businesses to be featured in a TV documentary. With hands-on mentoring including two intensive Sprint-Weekend workshops held at International Towers in Barangaroo, our team of experts will mentor business owners through the entire process of getting online.
“Their digital journey will provide the inspiration for other business owners to follow suit. Their experience will show others it’s not that hard, it’s not as expensive as you think and it will future proof and supercharge your business.”
Small business expert, Koch, believes unless you have an online presence, your business is at risk of collapse in this new digital age.
“The biggest barrier to Australian businesses getting online is fear… fear of the complexity, fear of finding someone to trust to help, fear of the high expenses. Our aim is to prove these fears are myths.”
International Towers General Manager Tony Byrne, said he was proud to support businesses transforming into the digital landscape and providing industry leaders to mentor participants from across the International Towers tenant community.
“Our environment has purposely been curated to foster innovation across a diverse range of industries, and this partnership aligns perfectly with our overall vision of supporting enterprise,” he said.
The Bricks and Clicks initiative is proudly supported by Xero, Netregistry and International Towers, in a partnership to help local retailers reach national and global customers.
David Koch said there are lots of programs to help tech startups innovate and go global, so we’re very excited to help transform the thousands of traditional bricks and mortar retailers across Australia who were yet to harness the power of digital.
“They’ve worked hard to build successful brick and mortar businesses, but in changing times many business owners need a hand with selling and marketing online,” said Koch.
The Bricks and Clicks online course, free to any business, is a 10-week digital program designed to close that knowledge gap.
With global retail e-commerce sales set to reach over US$4.5 billion by 2021*, online is the place to be - in fact, it’s predicted that one in 10 items will be bought online by 2020**.
However, too many Australian businesses are unprepared to take advantage of this skyrocketing market: 56 per cent of small business owners did not value digital tools, despite the time saving and revenue benefits***.
Not only are they missing out on a huge opportunity to reach new customers in new markets, but they are at risk of closure over the next decade if they do not implement online sales and marketing channels.
HOW IT WORKS
Applicants needed to be available to participate in two filmed Sprint-Weekend workshops in Sydney in early 2019, where a team of experts took their business through the process of getting online.
Travel and accommodation was provided to participants as well as hands-on mentoring and support throughout the program. Our camera crew visited business owners before and after the transformation.
Expressions of interest were opened. Businesses can self-nominate for the program or nominate others that would benefit from the program.
| Expressions of Interest here |
David Koch is available for comment.
Please contact: Katie Dewar 0438 447 002 firstname.lastname@example.org
Jodie Taylor, Head of Marketing & Stakeholder Engagement
0434 600 808
Bricks and Clicks is powered by:
* Shopify: Global Ecommerce: Statistics and International Growth Trends - Report
** Australian Post: Inside Australian Online Shopping - 2018 eCommerce Industry Paper - Report
*** ANZ: ‘The Digital Economy: Transforming Australian Businesses - Report
Bricks and Clicks is a step-by-step guide connecting Australian retailers to the tools and resources they need to get online and transform from local retailer to global brand. The initiative includes a television docuseries, free online education platform and live event roadshow.